For Bose, we partnered with NBA guard Tyler Herro to put the Ultra Open Earbuds in the environment where the product case makes itself, the court.

The campaign centers on Herro mid-workout. The intensity is real, staying locked into your music without losing the court awareness separates good players from great ones. Hearing your coaches. Reading your teammates. Staying present while staying in your zone. The Ultra Open Earbuds solve that tension, and Herro demonstrates it naturally. No forced product beats, no slowed-down glamour shots. Just an athlete doing the work, with the right gear doing its job alongside him. The approach kept the visuals kinetic and the messaging clean. Let the product speak through performance, not features.