For this Nike x Huf campaign we traced the collaboration back to its roots, honoring the late Keith Hufnagel by resurrecting Bones, the original SF shop dog, and telling a time‑traveling story that bridges old friends and new. The campaign threaded nostalgia with modern lifestyle visuals, centering Bones’ lavish persona to create an emotional, shareable narrative campaign paying homage to Keith, Bones, and all those nearest to brand.