Set in Harlem, NYC, we transformed a Harlem Dry Cleaner into a fully realized world for Nike’s second annual Tech Fleece activation. Our goal was to push beyond a traditional event recap & build something narrative driven.

We approached the film through the perspective of the protagonist, capturing the experience as it unfolded in real time. This shift allowed us to craft a story that felt authentic to Harlem & true to the culture surrounding the brand. Every detail was designed to reflect the intersection of sport, style, and community, ultimately showcasing the full scope and impact of this experiential campaign.