Footlocker x Nike

Unseen Hours

OVERVIEW:

The "Unseen Hours” series in partnership with Foot Locker x Nike explores the grind behind elite basketball performance. This installment features NBA star Dylan Harper, offering an intimate look into the mindset and routines that shaped his journey from a young hooper in the Tri-State area to the professional circuit.


Shot at San Antonio’s practice facility, this piece captures the inward focus of an athlete at work. The story unfolds through illustrative animation, a visual language that pulls you back through the grind: early mornings, constant reps, various circuits & milestones. A reminder that the highlight reel has a long quiet prequel. Product integration is woven naturally throughout, with performance moments highlighting Nike Basketball footwear as a tool built for those unseen hours of dedication.

Credits

Director

Ramy Elsokary

Director of Photography

Jake Vriezelaar

Photographer

Michael Kusumadjaja

Creative Director

Jeremy Hanover

Executive Producer

Ramy Elsokary

Producer

Kris Taveras