
Footlocker x Nike
Unseen Hours
OVERVIEW:
The "Unseen Hours” series in partnership with Foot Locker x Nike explores the grind behind elite basketball performance. This installment features NBA star Dylan Harper, offering an intimate look into the mindset and routines that shaped his journey from a young hooper in the Tri-State area to the professional circuit.
Shot at San Antonio’s practice facility, this piece captures the inward focus of an athlete at work. The story unfolds through illustrative animation, a visual language that pulls you back through the grind: early mornings, constant reps, various circuits & milestones. A reminder that the highlight reel has a long quiet prequel. Product integration is woven naturally throughout, with performance moments highlighting Nike Basketball footwear as a tool built for those unseen hours of dedication.







Credits
Director
Ramy Elsokary
Director of Photography
Jake Vriezelaar
Photographer
Michael Kusumadjaja
Creative Director
Jeremy Hanover
Executive Producer
Ramy Elsokary
Producer
Kris Taveras


